Curriculum

Building the future

Advertising & Digital Design (A&DD) curriculum is the first BFA curriculum that was developed to prepare students for the new creative partnership of art director, writer, and experience designer. The innovative courses were developed with the future of the creative economy in mind.

A&DD’s pedagogical goal is to nurture the next generation of creatives who will design digital content, products, platforms, experiences, and other solutions that leverage technology to solve business problems and to improve people’s lives.

SEMESTER 5

AD 381 – Creative Principles

AD 383 – Strategy Planning and Brand Campaigns

CT 300 – Kinetic Typography

CT 302 – Digital Product Design I

CT 303 – Dynamic Branding

LIBERAL ARTS:
choice – see Requirements on FIT website

SEMESTER 6

AD 315 – Art Direction and Design

AD 382 – Art and Copy

CT 304 – Design Systems for UX and UI

CT 372 – Advanced Kinetic Typeface Design

LIBERAL ARTS:
choice – see Requirements on FIT website

Design SEMESTER 7

AD 468 – Creative Advertising Portfolio or
* CT 460 – Brand Experience Design Portfolio

AD 482 – TV and Online Video

AD 494 – Senior Thesis Project Planning

CT 401 – User Experience (UX) and Interaction Design (IxD)

AD/CT CHOICE – *AD/CT Electives

LIBERAL ARTS:
choice – see Requirements on FIT website

SEMESTER 8

AD 483 – Creative Case Study

AD 498 – Purpose-Driven Project

AD/CT CHOICE – *AD/CT Electives

LIBERAL ARTS:
choice – see Requirements on FIT website

* AD/CT Elective(s): 6-7 credits
AD 402 Idea Writing, AD 403 Brand Identity in Advertising Design, AD 404 Creative Content for Social Media, CT 342 3D Brand Identity Design, CT 350 Sonic Branding, AD 491 Internship, CT 400 Digital Product Design II, CT 412 Content-centric App Design, CT 411 Design and Interaction, CT 441 Creative Technology Lab

We are a community of creative problem solvers.
We love what we do and have fun doing it.

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