the new
creatives
FIT’s A&DD BFA ranked #3 design program in the world by the One Club Young Ones in 2022. Our industry-inspired curriculum was created by award-winning faculty, industry experts, and thought leaders who are actively shaping the future of the creative economy.
OUR CURRICULUM
A&DD BFA is the only program at FIT that offers specialized courses in concept development, creative strategy, UX/UI design, and product design. Our students specialize in Art Direction, Branding, Copywriting, or Experience Design—with elective credits.
Concept & Strategy
Our students learn how to define the vision and strategy of a brand or campaign and manifest it creatively using all media including digital, print, audio, and video.
Art Direction
Art direction is the process of translating creative concepts into stunning visuals to evoke emotions through the use of typography, color, imagery, and layout.
Experience Design
User experience (UX), user interface (UI), and interaction design (IxD) are the fundamentals of digital products like apps, websites, platforms, and games.
Branding
Our unique branding courses go beyond consumer goods and events to establish a deep understanding of the process and principles of impactful brand strategy, identity, and campaign design.
Copywriting
A copywriter creates compelling messages to engage and communicate with consumers, flexing persuasive writing muscle on websites, advertising campaigns, and social media.
Content Design
Content design is not just designing with digital tools. It is the art of creating engaging content through animation, interactivity, and other multi-sensory experiences.
BIG IDEAS SOLVING BIG PROBLEMS
Our faculty and students strive to produce transformative work that is impactful and fosters positive social change. We believe new creatives are innovators, activists, and visionaries, and we live not only by our commitment to our clients but also by our commitment to our community and society.
NEW CREATIVES ACCEPTED ANNUALLY
AWARD-WINNING PROFESSORS
CUPS OF COFFEE A YEAR
AWARDS IN THE PAST 5 YEARS
Why we are different
We are more than just a program, we are a community of creative people who love having fun and enjoy what we do. You’ll graduate from this program with strong conceptual, visual, and verbal skills, as well as the digital skills that are in high demand today.
AWARD WINNERS
Below is a snapshot of the award-winning projects from our students and faculty. Click on the thumbnails to see the projects or click “See More” and visit our News & Awards page.
CREATIVE EXCELLENCE
We believe in a trans-disciplinary approach to problem solving. Rather than focusing on a narrow skill set, we teach our students to create without the limitation of media, style, or format.
The six areas of our focus are concept, communication, design, branding, digital typography, and creative technology skills. You will be prepared to work at the best advertising agencies and digital design studios as an art director, copywriter, digital designer, product designer, content designer, app designer, brand designer, interaction or web designer, motion designer, information architect (IA) user experience (UX) designer, user interface (UI) designer, social media content creator, strategic planner, or video editor.
- Concept & Strategy
- Communication: Verbal and visual
- Design: UX, UI, Time-based, and Visual
- Branding: Multi-sensory Experience
- Typography: Digital and Traditional
- Creative Technology: AR/VR, Interaction Design
FROM OUR ALUMNI
Our alumni are working at multi-international digital agencies and companies such as IBM, Wikipedia, and Google as well as top agencies in the world including TBWA, McCann Group, BBDO, Code and Theory, Johannes Leonardo, all of which are ranked top 10 in 2020.